Jetour becomes global car supplier for FIBA World Cup 2027

FIBA has named Jetour the Global Car Supplier for the FIBA Basketball World Cup 2027 in Doha, Qatar. The deal gives Jetour official vehicle and mobility duties for the first World Cup basketball edition in the Middle East, with 32 national teams set to play 92 games.

Why it matters: - Jetour gets its first partnership with basketball’s top-tier global event, giving the brand visibility at a tournament built to reach fans, teams and delegates worldwide. - The agreement links Jetour’s "Travel+ Sports" strategy to one of the sport’s biggest stages as FIBA expands the event into the Middle East for the first time. - The partnership runs through the Final Phase of the 2027 World Cup, tying Jetour’s role to the tournament’s core operational period.

What happened: - FIBA named Jetour the Global Car Supplier of the FIBA Basketball World Cup 2027. - FIBA Secretary General Andreas Zagklis and Jetour International President Ke Chuandeng signed the agreement in Doha on Saturday. - Jetour will provide official vehicles and mobility services for the tournament in Doha, Qatar. - FIBA said the partnership fits the standards of the World Cup and supports the event’s success.

The details: - The FIBA Basketball World Cup 2027 will be held in Doha. - The tournament will be the first edition of the competition staged in the Middle East. - Thirty-two national teams will compete across 92 games. - Jetour will provide an official vehicle fleet for teams, delegations, guests and other participants. - Jetour framed the deal as an extension of its “Travel+ Sports” concept into basketball. - Jetour said it also wants to engage local communities and help grow basketball culture worldwide. - Jetour has used its “Travel+ Sports” strategy in other regions through partnerships with football clubs in the Middle East, Central and South America, and Africa. - In 2025, Jetour was the Official Mobility Partner of the FIFA Arab Cup and supplied a 400-vehicle fleet of T2 and T1 models. - The fleet was used to transport athletes, officials and guests. - Jetour’s brand ethos centers on exploration, breakthrough and fearlessness. - FIBA said that ethos matches basketball’s passion, teamwork and resilience.

Between the lines: - The deal gives Jetour a platform to position itself as a global mobility brand, not just an automaker. - FIBA gains a vehicle and logistics partner for a large international event in a new regional market. - Jetour’s work at the FIFA Arab Cup suggests the company is building a sports-sponsorship playbook across major tournaments. - The partnership also shows how automakers are using sports to connect with local communities and international audiences at the same time.

What's next: - Jetour will support the World Cup with vehicles and mobility services through the tournament’s Final Phase in Qatar. - The broader partnership gives Jetour a chance to showcase its products and services to global fans during the event. - FIBA will stage the 2027 competition in Doha with 32 teams and 92 games, making the tournament a major test of event logistics in the region.

The bottom line: - Jetour is using the 2027 FIBA World Cup to deepen its sports marketing push, while FIBA adds a mobility partner for a landmark Middle East tournament.

More information